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From the invention of the electric guitar through multi track recording, MIDI and now with the digital revolution the way we make and consume music has constantly evolved. Today, the consumer has embraced streaming as a way to consume music, no matter what your opinions are, music and technology have always been inextricably intertwined. As with each advancement of technology, the digital revolution has created a new landscape that has drastically reshaped the music industry. But at no other time in music industry history, the digital revolution has placed tools and opportunities that were once reserved for major label artists into the hands of independent musicians. Independent artists, unattached to any major record label, are now harnessing the power of technology to create, distribute, and promote their music. Think about it, we are all walking around with a video production studio in our pockets encased in our phones, social media networks are virtual worldwide broadcast networks that we have unlimited access to for free! At no other time has an artist had so many resources available to them to shape not only their music business, their brand, but the music industry itself. |
