Making a Scene May 22 2024 Issue 471
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Making a Scene The #1 Resource for the Indie Artist and the Fans that Love them

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Voting Begins June 1 2024!!

Just 10 Days until the Independent Blues Awards Nominations are announced and the Voting Begins!
The Independent Blues Awards are the only award that Honors the Past, Praises the Present and Empowers the Future of the blues!
 
It's the only Award that is Specifically designed to help artists by exposing their music to new fans using Spotify Playlists, Artist Links and purchase links for their music!
Check out www.makingascene.org for the best in Artist Interviews, Articles on Music Business, Interviews with Industry Pros, Podcasts, Release Reviews and So Much MORE!!

VIDEO OF THE WEEK

Andrea & Mud

"This Time/Welcome to Blue Skies"

 

Coinbase
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The Twins of the Franklin

Whats the Point

Artist Interviews

Cass Clayton

The Most Beautiful

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Harnessing AI to Transform Music Marketing Campaigns
Harnessing AI to Transform Music Marketing Campaigns
Artificial Intelligence (AI), recognized for its transformative potential across a multitude of industries, is making a significant impact on the music industry as well. I know many of you hear the term AI, and you think it is the end of music as we know it today. Content creation aside, AI can bring significant tools to the indie artist that can help with this huge job of marketing their music. More than just a trending buzzword, AI holds the potential to revolutionize music marketing comprehensively. It promises to provide unique and personalized experiences that were previously unthinkable. Let’s take a look at the significant ways AI can enhance a music marketing campaign, focusing on three main areas: Personalized Recommendations, Social Media Analysis, and Predictive Analytics.
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CD Reviews
Striking the Right Chord: Navigating the Intersection of Music and Technology as an Independent Artist
Striking the Right Chord: Navigating the Intersection of Music and Technology as an Independent Artist
From the invention of the electric guitar through multi track recording, MIDI and now with the digital revolution the way we make and consume music has constantly evolved. Today, the consumer has embraced streaming as a way to consume music, no matter what your opinions are, music and technology have always been inextricably intertwined. As with each advancement of technology, the digital revolution has created a new landscape that has drastically reshaped the music industry. But at no other time in music industry history, the digital revolution has placed tools and opportunities that were once reserved for major label artists into the hands of independent musicians. Independent artists, unattached to any major record label, are now harnessing the power of technology to create, distribute, and promote their music. Think about it, we are all walking around with a video production studio in our pockets encased in our phones, social media networks are virtual worldwide broadcast networks that we have unlimited access to for free! At no other time has an artist had so many resources available to them to shape not only their music business, their brand, but the music industry itself.
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INTERVIEW WITH A PRO
A Comprehensive Review of Songvest: A New Era in Music Investment
A Comprehensive Review of Songvest: A New Era in Music Investment
SongVest is a revolutionary platform ushering in a new era for music enthusiasts and songwriters alike. It provides a novel way for fans to invest in their favorite songs, allowing them to contribute to and participate in the financial success of the songs they love. For songwriters, it offers financial support and the chance to strengthen relationships with their fans. With its innovative business model and the myriad benefits it provides for both investors and songwriters, SongVest is carving out a promising niche for itself in the music royalties investment landscape. It is clear the music industry is moving towards a more streamlined “Direct Artist to Fan” business model and moving away from an industry that is glutted with middlemen.
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Music Business

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On the Road and in the Studio

Podcasts
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