Making a Scene Presents an Interview with a Pro – Clay Hawkins of
The Open Music Exchange
It is no secret that the current revenue from streaming services like spotify/youtube/pandora, etc. is not sustainable as a business model for the music industry. The Digital Revolution has however proven to be very fluid when it comes to new platforms upsetting the status quo. Napster took over from Limewire, ITunes took over from Napster, Spotify Took Over for Itunes, etc. It seems that every 5 or so years something new comes along and the consumer adopts this new technology and leaves what was once thought to be a dominating force in the music industry by the wayside. This trend is due to repeat itself once again with the adoption of blockchain technology to deliver content and streaming services (See “How The Blockchain is Revolutionizing Content Distribution“). One of the biggest hurtles of this new technology is the fact that the consumer really does not want to deal with the complexities of dealing with the crypto world, like having to create crypto wallets, Smart Contracts, NFT’s, etc. OME is working towards creating a frontend to their new platform for the indie artist to isolate the consumer from the issues of the crypto world making a adoption of this technology an easier move for the music consumer and indie artist to negotiate. |
