Spotify

Harnessing the Power of Spotify for Artists to Understand Fan Demographics and Marketing

Richard L'Hommedieu making a Scene, music business, music marketing, Spotify, spotify for artists June 18, 2024

Spotify for Artists provides musicians with control over their profiles and access to detailed analytics about their audience. It offers demographic insights, marketing tools like playlist pitching, and allows artists to tailor strategies based on listener data. Utilizing these insights can aid in creating targeted marketing and connecting more meaningfully with fans.

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Music Biz Resources/ Music Business

Spotify to Institute a 1,000 stream Threshold Before Payment

Richard L'Hommedieu music business, Royalties, Royalty, Spotify, streaming, streaming royalties November 6, 2023

Spotify will Institute a 1,000 annual stream limit on royalty payments Spotify is looking to institute a new payment model that will require A new minimum annual threshold of 1,000 annual streams before any track starts generating royalties on the service. This will adversely affect the Indie music market and will funnel millions of dollars […]

Interview the Pros/ Marketing/ Music Business

Interview with a Pro – Benji Stein – Playlistsupply.com

Richard L'Hommedieu indie artists., making a Scene, music business, music marketing, playlisting, Spotify January 31, 2021

PLAYLIST SUPPLY Making a Scene Presents an Interview with a Pro – Benji Stein Founder of Playlistsupply.com In today’s streaming world, many indie artists have been struggling to find a way to take advantage of Spotify’s playlisting to get more exposure and generate more income from their recorded music. Many have fallen prey to bogus […]

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DIY PR/ DIY Radio/ Marketing/ Music Biz Resources/ Music Business

Making a Scene Reviews The Indie Spotify Bible

Richard L'Hommedieu Indie Spotify Bible, making a Scene, music marketing, playlist marketing, Spotify November 6, 2019

Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]

DIY PR/ DIY Radio/ Music Business

How Spotify’s Gatekeepers Are Turning Listeners Into Fans (Or Not)

Sam Chennault making a Scene, music fans, Spotify, Spotify playlists February 26, 2019

Making a Scene Presents “How Spotify’s Gatekeepers Are Turning Listeners Into Fans (Or Not)” Editors Note: No matter where you stand on the streaming of music, the fact remains this is the new reality in the music industry. The main income stream of the musician is at live performances and the task for the Indie […]

Marketing/ Music Business

Understanding the New Music Consumer

Richard L'Hommedieu making a Scene, music business, music consumer, Spotify, youtube February 6, 2019

Making a Scene Presents Understanding The New Music Consumer Introduction My frame of reference as a music consumer has always been that tactile experience of holding the physical product in my hands. I would read the liner notes, look at the pictures and would have a sense of ownership of the music. With each change […]

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Marketing/ Music Business/ Radio Charts

Get your Music on Spotify Playlists!

Richard L'Hommedieu making a Scene, Playlists, Spotify September 26, 2018

Let’s face it, the age of buying music in a physical form is on it’s way out, Radio is losing its influence in breaking new artists and new cars don’t even come with CD players! We are in new territory in the music industry. Record companies and their PR arms are now pitching their artists […]

Marketing/ Music Business

How to Build a Buzz on Spotify!

Rich Nardo indie music, making a Scene, music business, Spotify July 26, 2018

The idea that streaming services, and in particular Spotify, are integral to a successful music marketing campaign no longer comes as a surprise to anyone who has been following the industry for the past few years. For a lot of artists, the idea of getting their new single included on a massive Spotify official playlist […]

Music Business

Spotify Explained!

Posted by Editor indie Blues, indie music, music business, promoting music, Spotify May 10, 2018

Before we dig into everything there’s to know about Spotify playlists at this moment in time, you should remember that just because someone has a ton of streams does not mean they have a ton of fans. Streams are not equivalent to downloads or sales. Apples and oranges. When someone bought a song or an […]

CD Reviews/ CD Reviews INDIE Blues

The Blues This Christmas

Richard Ludmerer blues, Christmas, Christmas blues, making a Scene, richard ludmerer, Spotify, Xmas December 17, 2017

The Blues This Christmas a reprint by Richard Ludmerer I always look forward to the holiday season as a time when I can break out my Christmas albums. This is a ritual that began years ago when my wife and I were first dating. She wanted to listen to some Christmas music and I began […]