Web3 transforms music marketing by empowering artists to regain control over their careers through decentralized tools. Musicians can promote their work, engage with fans, and secure better earnings without relying on traditional platforms. Utilizing social networks, DAOs, and NFTs, they can create loyal communities and discover new revenue opportunities in a fairer system.
Musicians are encouraged to transition from Twitter to the decentralized platform Bluesky for better content discovery, user control over data, and meaningful engagement. Bluesky offers a safer environment for creative expression, a growing community for artists, and fewer distractions, making it an ideal space to connect authentically with fans and promote music.
Cyanite is an AI-driven music analysis platform that aids artists and marketers in understanding audiences through data insights. It offers features like mood-based recommendations, audience segmentation, and automated playlists, enhancing targeted marketing efforts. By analyzing song characteristics and trends, Cyanite optimizes campaigns and improves connections with listeners in the evolving music industry.
Making a Scene – How to Use Cyanite and Chartmetric to Market Your Music In today’s music industry, success isn’t just about talent; it’s also about effectively using new technology to understand and connect with your audience. Two powerful tools, Cyanite and Chartmetric, have emerged as essential assets for musicians and music marketers alike. By […]
Spotify for Artists provides musicians with control over their profiles and access to detailed analytics about their audience. It offers demographic insights, marketing tools like playlist pitching, and allows artists to tailor strategies based on listener data. Utilizing these insights can aid in creating targeted marketing and connecting more meaningfully with fans.
Making a Scene Presents Goal-Oriented Music Marketing: Strategies for Success In today’s competitive music industry, artists and bands must approach marketing with clear, defined goals. A goal-oriented strategy not only helps musicians stay focused but also maximizes their potential for success. Here’s how to effectively market your music from a goal-oriented perspective. 1. Define Your […]
Making a Scene Brings you 10 Effective Steps to Understanding your Fanbase Understanding your fans is crucial for building a strong, engaged community. Here are some effective ways to get to know your fans better: 1. Social Media Interaction Engage Regularly: Respond to comments, like posts, and share fan content. Polls and Surveys: Use features […]
Making a Scene – Harnessing AI to Transform Music Marketing Campaigns Introduction Artificial Intelligence (AI), recognized for its transformative potential across a multitude of industries, is making a significant impact on the music industry as well. I know many of you hear the term AI, and you think it is the end of music as […]
Elevating Your Brand: How Musicians Can Harness AI-Enhanced Visual Content Creation Tools for Effective Music Promotion In the ever-evolving landscape of the music industry, standing out amidst the noise requires more than just great tunes. Visual content has become a powerful tool for musicians to capture audience attention, convey their brand identity, and ultimately drive […]
SymphonyOS brings AI marketing power to CD Baby’s 2M artists Introduction Social Media Marketing and Content Creation has become an ever increasing part of an indie artists daily life. Today there is not a scenario where an indie artist does not have to dedicate a major amount of time and effort to create and distribute […]
Making a Scene Presents Branding for the Indie Artist What is a Brand? If you ask 30 industry professionals what a brand is you are likely to get 30 different definitions. The basic definition of a brand is the impression, feeling, or view you want people to use to identify you. You cannot buy a […]
PLAYLIST SUPPLY Making a Scene Presents an Interview with a Pro – Benji Stein Founder of Playlistsupply.com In today’s streaming world, many indie artists have been struggling to find a way to take advantage of Spotify’s playlisting to get more exposure and generate more income from their recorded music. Many have fallen prey to bogus […]
Making a Scene Brings you our Recap of our Coverage in 2020 2020 has been an extremely difficult time for the indie music industry. During this time we at Making a Scene have been dedicated to showcasing Indie Artists and their music as well as giving the Indie artist the information they need to help […]
For the past few weeks we started talking about Content Creation and Funnel Marketing for the Musician and now it’s time to put the two together and start populating your funnel to effectively capture and move your potential fanbase to your monetization. Filling your Music Marketing Funnel When it comes to building your funnel you […]
Funnel Marketing For the Musician With the shutdown of the gig economy many indie artists have turned to the internet as a way to stay connected to their fanbase and to generate interest in their music. Unfortunately many of these artists are losing some important potential income as well as losing potential fans by not […]
As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically. The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]
Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]
Making a Scene Presents an Interview with Ben Flores of JookSMS.com People are addicted to technology. According to a poll, 50% of smartphone users admit they are addicted to their phones, 80% say they check their phone hourly and 72% say they feel the urge to immediately respond to texts. This is the dopamine effect. […]
Let’s face it, the music industry has changed as has the music consumer. For almost 20 years we have been in the digital revolution, where music consumerism has transitioned from physical products to digital streaming. You can bitch and moan about it, but the reality is, we are NOT going back to the good ole […]
Making a Scene Presents Marketing to the New Music Consumer! On September 9 1957 Elvis appeared on the Ed Sullivan show and a marketing phenomena was born. What followed was a blitz of TV shows, Movies, Fan Magazines and merchandise that propelled this memphis truck driver to become the King of Rock. The image machine […]
The Indie Bible Bundle Since 1999 the Indie Bible has been publishing the most recognized and encompassing guide for the independent musician available. In the past I have purchased the Indie Bible in printed form, but now with the 18th edition available as a digital only version, I decided to take the plunge and purchased […]
10 Best Music Blogs You can Submit To Now! Major media outlets aren’t exclusive to major-label sounds anymore, but they still don’t spend time on brand-new or largely unheard-of artists and bands – no matter how compelling their music may be. Even though streaming services, playlists and social media have become the new path to […]
Making a Scene Presents the Music Consumer Survey! There are as many opinions on where the music industry is going today as there are musicians that are looking to understand how to reach the new music consumer. Here at Making a Scene we constantly strive to demystify the music industry for the Indie Musician. The […]
First Impressions I have attended many music showcase events over the years, two notables being both the International Blues Challenge (IBC)and the Blues Music Awards, both held in Memphis Tn. Both of which present showcases and events geared towards the Blues market as a music genre. I have participated as both a judge and an industry professional […]
The evolution of technology has led to the development and manifestation of the digital forum as the largest market base. The online market is one that attracts clients from all over the world at the click of a button. Businesses, governments and even private entrepreneurs in different industries have taken advantage of the online forum […]
You want to promote your music online, yet you are a musician, not a professional marketer. Have no fear. You may not be an expert marketer, but how are you with building relationships? Sounds a little bit more doable, doesn’t it? Marketing is essentially meeting new people and developing a relationship with them, which is something […]
by Rhetta Akamatsu Twitter is a wonderful tool that will allow you to get the news out about where you are performing, your newest musical projects and recordings, personal band news and anything else you want your fans to know. You will be able to interact with hundreds and even thousands of fans, if you […]
To Subscribe Or Not To Subscribe Whether you’re an aspiring artist or seasoned industry vet, you undoubtedly have noticed the subscription trend getting picked up by more and more software developers. On December 12th 2016, Softube announced their new subscription model for their plugin collection and it very closely mimics The Everything Bundle promotion that […]
Where would you host your music if Soundcloud Closes? Recent news about Soundcloud started making rounds in quite a few social media group forums I lurk in frequently. The most popular article shared was the article by Tim Ingham published on Music Business worldwide. Another article by Andrew Liptak published just days later on The […]
Whether you are an indie artist or a seasoned booking agent, no matter what genre, one of most important aspects of the music business is finding venues and their contact info so you can start to book yourself either locally, regionally or nationally. As any booking or indie artist booking themselves will tell you this is […]
Facebook Friends by Location for Events! We all know how powerful creating a Facebook event and inviting all your friends can be, but what if you have Facebook friends that are spread out all over the country. Facebook inviter (See our article on it HERE) is great if you have a global even, such as […]
Facebook Friend Inviter! So, you got a gig and Lots of Facebook friends. You create a facebook event and you want to invite all your friends to your gig. You sit down and you start clicking, one friend at a time. Hours go by, your fingers hurt, your mouse is worn. You look to the […]
