Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.
indie music, making a Scene, music business, Spotify
The idea that streaming services, and in particular Spotify, are integral to a successful music marketing campaign no longer comes as a surprise to anyone who has been following the industry for the past few years. For a lot of artists, the idea of getting their new single included on a massive Spotify official playlist […]
indie artists., making a Scene, music business plan
The Indie Artists Guide to Writing a Business Plan When it comes to the independent musician, the music business can be a strange, frustrating and scary concept. A good first step for any indie artist who is serious about creating a career in music, is to create a business plan. The Business plan will act […]
DIY Website, making a Scene, Themify, wordpress
Making a Scene presents a review of The Themify Builder and Themes. Your website is your first impression, these are the tools to create a good one Now I have been building my own websites for a long time. I started when the only way to get a website built was to get a text […]
americana, indie, indie Blues, Indie Rock, making a Scene, music marketing, roots rock, showcase, South by Soutwest, sxsw
First Impressions I have attended many music showcase events over the years, two notables being both the International Blues Challenge (IBC)and the Blues Music Awards, both held in Memphis Tn. Both of which present showcases and events geared towards the Blues market as a music genre. I have participated as both a judge and an industry professional […]
Band Website, making a Scene, making a website, music websites, website design
by Rhetta Akamatsu As a music journalist, I depend a lot on artists’ websites for information when I am writing articles. So, if you want your website to get you the attention for which you put it up, here are some suggestions: 1. Keep your website up to date! Use WordPress or another easy Content Management […]
making a Scene, making money with music, monetizing, music business, youtube, youtube money, youtube rules
As you may have heard, or not heard, Youtube has decided to create stricter rules for Monetizing Videos! We are going to attempt to break down this news and give you an understanding as to how this affects you as an independent artist! WHY? The new channel-monetization guidelines are one part of an attempt to […]
Boosting your music sales, digital music, making a Scene, marketing, music marketing, Music promotion
The evolution of technology has led to the development and manifestation of the digital forum as the largest market base. The online market is one that attracts clients from all over the world at the click of a button. Businesses, governments and even private entrepreneurs in different industries have taken advantage of the online forum […]
building relationships, Indie music business, making a Scene, music marketing, online marketing, online music marketing
You want to promote your music online, yet you are a musician, not a professional marketer. Have no fear. You may not be an expert marketer, but how are you with building relationships? Sounds a little bit more doable, doesn’t it? Marketing is essentially meeting new people and developing a relationship with them, which is something […]
making a Scene, marketing, music marketing, social media, Twitter, Twitter for musicians
by Rhetta Akamatsu Twitter is a wonderful tool that will allow you to get the news out about where you are performing, your newest musical projects and recordings, personal band news and anything else you want your fans to know. You will be able to interact with hundreds and even thousands of fans, if you […]
content mangaement, making a Scene, music business, music marketing, soundcloud
Where would you host your music if Soundcloud Closes? Recent news about Soundcloud started making rounds in quite a few social media group forums I lurk in frequently. The most popular article shared was the article by Tim Ingham published on Music Business worldwide. Another article by Andrew Liptak published just days later on The […]
americana, blues, blues foundation, blues hall of fame, blues music, blues radio, blues-rock, celebration of Blues and Soul, Funk, IBA, independent blues awards, indie, Indie B, indie Blues, indie blues movement, Indie Rock, making a Scene, r&B, red clay soul, Rock, roots, roots rock
Austin born indie blues guitarist-vocalist, Jackie Venson, announces her web series,How to Become a Musician. Venson just released her live album, and has been featured in such publications as Guitar Player Magazine, Austin Chronicle, Austin Monthly, Texas Monthly and Bitch Media among others. Jackie recently performed on The Late Show with Stephen Colbert. Now, Venson has created her […]
Copyright Royalty Board, CRB, internet radio, making a Scene, microcasters, Small Webcasters, the end of internet radio, webcasters
There has been alot of conversation out there between independent webcasters and independent artists about the new royalty schedule from the Copyright Royalty Board. Some webcasters have cut their loses and ran, some have geo fenced off the whole US market. If none of this makes sense to you, well you are not alone. I […]
instagram, marketing your video, snapchat, vemo, veve, viral video, youtube
Social Media is such a prominent force in the independent music world that it was inevitable that someone would come up with a business model that allows you to purchase Instagram followers, YouTube views, Facebook Shares and more. Many times those numbers of shares, video views are looked at as a form of success and […]
barbara Newman, blues, blues foundation, blues hall of fame, blues music awards, bma, future of the blues, IBC, Indie B, indie Blues, making a Scene
An Exclusive interview with Barbara Newman – President and CEO of the Blues Foundation by Richard Lhommedieu on Mixcloud Barbara B. Newman has been selected to succeed Jay Sieleman as President and Chief Executive Officer of The Blues Foundation, the Memphis-based, international music organization dedicated to preserving blues music history, celebrating recording and performance excellence, […]
music business, music industry, music trends
This is a real eye opener for anyone in the music industry. Indie Musicians, take heed of what the trends are telling you! .. The global market for recorded music fell slightly in 2014 to $14.97 billion, down 0.4 percent from the year before, as sales of online music matched those of CDs and other […]
Digital download cards, drop cards, making a Scene, Merch Table, musician merch
Interview with Steve Ceragno from Dropcards.com by Richard Lhommedieu on Mixcloud www.dropcards.com Listen to the Interview to find out MORE! dropcards.com is a way to bridge the gap between the digital download market and your merchandise table. Unlike CD’s your digital content can contain video, graphics, EPK’s, Music, E-Books, Apps or any other file that can be […]
buying likes, facebook likes, making a Scene
Before you decide to “BUY” likes for your Facebook band page .. you have to watch this! It may hurt you more than help you!
blues society, internet radio, making a Scene, radio
Creating your own Internet Radio Station! All throughout the world there are blues societies, Folk Music Societies, Indie music groups, etc, some big and some small. Each is working within their areas to support and expand their genre in their communities. If you are part of a blues society, a Folk Music Society or any […]
facebook events, inviter, making a Scene, music marketing
Facebook Friends by Location for Events! We all know how powerful creating a Facebook event and inviting all your friends can be, but what if you have Facebook friends that are spread out all over the country. Facebook inviter (See our article on it HERE) is great if you have a global even, such as […]
facebook, facebook friend inviter, facebook marketing, making a Scene, music marketing
Facebook Friend Inviter! So, you got a gig and Lots of Facebook friends. You create a facebook event and you want to invite all your friends to your gig. You sit down and you start clicking, one friend at a time. Hours go by, your fingers hurt, your mouse is worn. You look to the […]
