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Marketing

Articles on how the independent musician can effectively market themselves. Effective Marketing is the key to good music business.

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Cyanite: Leveraging AI-Powered Music Analysis for Marketing

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Cyanite is an AI-driven music analysis platform that aids artists and marketers in understanding audiences through data insights. It offers features like mood-based recommendations, audience segmentation, and automated playlists, enhancing targeted marketing efforts. By analyzing song characteristics and trends, Cyanite optimizes campaigns and improves connections with listeners in the evolving music industry.

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How to Use Cyanite and Chartmetric to Market Your Music

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Making a Scene – How to Use Cyanite and Chartmetric to Market Your Music In today’s music industry, success isn’t just about talent; it’s also about effectively using new technology to understand and connect with your audience. Two powerful tools, Cyanite and Chartmetric, have emerged as essential assets for musicians and music marketers alike. By […]

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Harnessing the Power of Spotify for Artists to Understand Fan Demographics and Marketing

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Spotify for Artists provides musicians with control over their profiles and access to detailed analytics about their audience. It offers demographic insights, marketing tools like playlist pitching, and allows artists to tailor strategies based on listener data. Utilizing these insights can aid in creating targeted marketing and connecting more meaningfully with fans.

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Goal-Oriented Music Marketing: Strategies for Success

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Making a Scene Presents Goal-Oriented Music Marketing: Strategies for Success In today’s competitive music industry, artists and bands must approach marketing with clear, defined goals. A goal-oriented strategy not only helps musicians stay focused but also maximizes their potential for success. Here’s how to effectively market your music from a goal-oriented perspective. 1. Define Your […]

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10 Effective ways to Understanding your fans

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Making a Scene Brings you 10 Effective Steps to Understanding your Fanbase Understanding your fans is crucial for building a strong, engaged community. Here are some effective ways to get to know your fans better: 1. Social Media Interaction Engage Regularly: Respond to comments, like posts, and share fan content. Polls and Surveys: Use features […]

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Harnessing AI to Transform Music Marketing Campaigns

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Making a Scene – Harnessing AI to Transform Music Marketing Campaigns Introduction Artificial Intelligence (AI), recognized for its transformative potential across a multitude of industries, is making a significant impact on the music industry as well. I know many of you hear the term AI, and you think it is the end of music as […]

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A Comprehensive Review of Songvest: A New Era in Music Investment

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Making a Scene brings you a “Comprehensive Review of Songvest: A New Era in Music Investment” Introduction SongVest, a unique and innovative platform, has emerged as a novel way for music enthusiasts to invest in songs, leading to a new form of music royalties investment. This groundbreaking approach not only allows fans to foster a […]

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How Musicians Can Harness AI-Enhanced Visual Content Creation Tools for Effective Music Promotion

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Elevating Your Brand: How Musicians Can Harness AI-Enhanced Visual Content Creation Tools for Effective Music Promotion In the ever-evolving landscape of the music industry, standing out amidst the noise requires more than just great tunes. Visual content has become a powerful tool for musicians to capture audience attention, convey their brand identity, and ultimately drive […]

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AI and the Future of the Music Industry

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AI and the Future of the Music Industry Introduction Artificial Intelligence (AI) has been rapidly advancing and integrating into our lives over recent years whether we see it or not. It is leaving an indelible mark on multiple industries and revolutionizing not only the way see the world around us, but opens up Technological advancements […]

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CD Baby Teams Up with SymphonyOS AI Marketing

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SymphonyOS brings AI marketing power to CD Baby’s 2M artists Introduction Social Media Marketing and Content Creation has become an ever increasing part of an indie artists daily life. Today there is not a scenario where an indie artist does not have to dedicate a major amount of time and effort to create and distribute […]

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Tuned Global and Sona.stream create an Artist-First Streaming Service

Making a Scene – Tuned Global and Sona.stream create an Artist-First Streaming Service What is Sona? Music is everything at Sona. Co-founded by producer TOKiMONSTA and Laura Jaramillo, Sona’s vision is a music industry that’s more equitable and rewarding for both fans and artists. This starts with sona.stream, an ad-free music streaming platform with a […]

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BandLab Announces New Integrations with Airbit

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Making a Scene Looks at Bandlabs new Aquisition “AirBit” Introduction Bandlab has  been quietly (or maybe not so quietly) acquiring indie music assets since 2015! They started by purchasing the Cakewalk DAW Software product SONAR from Gibson and released it as a FREE download (which now they plan to release a new version as a […]

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2023 Independent Blues Awards Winners Announced!!

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Making a Scene Presents The 2023 Independent Blues Awards Winners! This is the 8th year we have produced and honored independent blues artists with the Independent Blues Awards. The voting this year has broken all records and was the largest voting participation since we began. As always we believe that not only are the winners […]

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What is the Music Licensing Collective and Why Should you Care!

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What is the Music Licensing Collective and Why Should you Care! The Music Licensing Collective (MLC) is a non-profit organization that was established in the United States as a result of the Music Modernization Act (MMA) of 2018. The MMA was signed into law to address the issue of music licensing and copyright law in […]

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The Future of the Music Industry

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The Future of the Music Industry Introduction Music has always been an integral part of human culture. From traditional folk songs to the latest pop hits, music has the ability to connect people and inspire them. The music industry has gone through many changes over the years, from vinyl records to cassette tapes, CDs to […]

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Independent Blues Awards 2022 Winners Announced!

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  Acoustic Blues CD Nominees Best Independent Blues Acoustic CD CD’s that were produced with primarly acoustic instrumentation   Ghalia Volt   Donna Herula   Steve Hill   Chris Bergson   Hector Anchondo   Elly Wininger   Cole Allen   Little G Weevil

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NFTs for Independent Artists – Head scratcher or game changer – A Musicians Journey

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NFTs for Independent Artists – Head Scratcher or Game Changer? A Musicians Journey While preparing for a radio interview for a program aimed at independent musicians, I was forewarned that the host would likely ask me about Non-Fungible Tokens (NFTs).  NFTs are supposed to be the next big thing for independent musicians like me, but […]

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Emanate.live Working to Create a Music Middle Class

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  Making a Scene takes a look at Emanate a Blockchain based Collaboration, Streaming and Distribution Platform What is Emanate? Founded in Australia, Emanate is a decentralized blockchain-powered music streaming platform based on the EOSIO blockchain. This will allow artists to earn revenue from the streaming of their music directly into their digital wallet. Like […]

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How the Blockchain is Revolutionizing Content Distribution

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Making a Scene Looks at how The Blockchain is Revolutionizing Content Distribution The first thing we have to accept is a redefinition of who we are. We are no longer just Indie artists, we are “Content Creators”! Whether it is the music we write and record, or it’s the videos we create for our music, […]

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EMusic Moves to Blockchain Distribution

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Making a Scene Looks at Emusic and their move to Blockchain Distribution! The past few weeks we have been exploring how blockchain technology is going to change the music industry. Many new startups are exploring how this technology can be used to disrupt and revolutionize the creator (and the Music) industry. From Blockchain based streaming […]

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Royal.io Turning Streaming Pennies to Dollars!

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  Making a Scene Takes a look at Royal.io It has become clear that the future of the music industry is heading towards a decentralized financial system that has risen as a result of one of the most revolutionary developments in digital technology, The Block Chain! The Block chain is what is going to give […]

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Interview with a Pro – Benji Stein – Playlistsupply.com

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PLAYLIST SUPPLY Making a Scene Presents an Interview with a Pro – Benji Stein Founder of Playlistsupply.com In today’s streaming world, many indie artists have been struggling to find a way to take advantage of Spotify’s playlisting to get more exposure and generate more income from their recorded music. Many have fallen prey to bogus […]

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An Indie Artists Guide to Using TikTok

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Making a Scene Presents an Indie Artists Guide to TikTok TikTok started out in 2014 in Shanghi China as Musical.ly. The creators of Musical.ly wanted to create an educational app, but quickly found there was little profit in that application. They moved more towards 15 sec videos that allowed users to lipsync to popular songs. […]

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Filling your Music Marketing Funnel

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For the past few weeks we started talking about Content Creation and Funnel Marketing for the Musician and now it’s time to put the two together and start populating your funnel to effectively capture and move your potential fanbase to your monetization. Filling your Music Marketing Funnel When it comes to building your funnel you […]

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Creating a Music Video on a Budget – John Pagano Band “Misbehavin”

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Creating a Music Video on a Budget – John Pagano Band “Misbehavin” The world of the Indie artist has changed over the last 20 years. As the market for CD’s and Downloads diminish, it also has been increasingly important for the indie artist to create video content in order to attract any new market. Let’s […]

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The MICCO Industry Lists Review

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As the revenue on Recorded music shrink, it becomes more important for the indie artist to find ways to market their music economically.  The focus for the indie artist is now based on reaching and expanding a fanbase that invests in an artists music! One of the important aspects of this type of marketing is […]

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Making a Scene Reviews The Indie Spotify Bible

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Making a Scene Presents a Review of the Indie Spotify Bible! There is not doubt that Spotify has become a major influence in the music industry. For the Indie Artist, this has been a double edge sword, while streaming has taken a large chunk out their revenue of recorded music, it has also opened up […]

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Text Marketing for the Indie Artist

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Making a Scene Presents an Interview with Ben Flores of JookSMS.com  People are addicted to technology. According to a poll, 50% of smartphone users admit they are addicted to their phones, 80% say they check their phone hourly and 72% say they feel the urge to immediately respond to texts. This is the dopamine effect. […]

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20 Tips on Creating High Quality Music Videos on a Budget!

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20 Tips on Creating High Quality Music Videos On A Budget! In the abnormally over-saturated social media and music age, the chance for an unsigned artist or band getting recognition by releasing a song without a video is little to none. Unfortunately, most high-quality music videos released from famous artists start at $20,000 and goes […]

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Creating a Music Video on a Budget

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Creating a Music Video on a Budget One of the most effective marketing tools a band can have, especially in the digital age, is a good production Music Video. Now, I’m not talking about taping some live gig somewhere in bad light with lousy (or questionable Sound). What I am talking about that MTV style […]

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Merchandising your Band! -UPDATED

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Merchandising Your Band Merchandising your band can make all the difference between just getting by and generating a good income on the road. Even if you are a local band, a good merch  table, can sometimes bring a gig from the red into the black. I once knew a band in NY whose Merch table […]

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Marketing to the New Music Consumer

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Making a Scene Presents Marketing to the New Music Consumer! On September 9 1957 Elvis appeared on the Ed Sullivan show and a marketing phenomena was born. What followed was a blitz of TV shows, Movies, Fan Magazines and merchandise that propelled this memphis truck driver to become the King of Rock. The image machine […]

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Using Instagram for Self-Promotion – Tips for the Session Musician

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Using Instagram for Self-Promotion Instagram is a fantastic platform for reaching out to people and promoting your music. Through Instagram, you can get more work and support as a solo or session musician. So we’re laying out some tips that we hope could help you in this department when you’re using this app. Link to […]

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John Pagano Band Releases Video Edited Entirely on an IPhone!

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Making a Scene Premieres “Make You Shout” Video from the John Pagano Band The John Pagano Band has been known to use innovative techniques to create their music videos. They have perfected the “Video on a Budget” mentality down to a science and are continuing to explore ways to create great video content for their […]

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10 Best Music Blogs you can Submit to NOW!

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10 Best Music Blogs You can Submit To Now! Major media outlets aren’t exclusive to major-label sounds anymore, but they still don’t spend time on brand-new or largely unheard-of artists and bands – no matter how compelling their music may be. Even though streaming services, playlists and social media have become the new path to […]

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